What are your responsibilities?

• Perform market research to analyze market landscape and user profile and translate into workable insights.
• Contribute creative ideas and develop engaging online campaigns that attain user acquisition, conversion and retention with high impact and performances.
• Ensure all campaigns have clear objectives, performance measures and reporting capabilities.
• Lead promotional campaigns planning and execution and ensure all campaigns have clear objectives, performance measures and reporting capabilities.
• Adopt and formulate a data-driven approach to optimize campaign performance.
• Work closely with internal departments to ensure the smooth execution of all marketing and promotioprograms.
• Ensure the quality of the content and design to ensure that brand identity is adhered to.
• Support any ad hoc project assigned and monitor the progress.

Who are we looking for?

• Possess at least Bachelor’s Degree in Marketing/Communications/PR or any relevant fields.
• At least 4 years of hands-on experience in online events/campaigns.
• Experience in China market will be highly preferred.
• Strong marketing sense and strategic mindset with proven experience in user growth.
• Fluent in written and spoken English and Mandarin.
• Excellent communication and interpersonal skills.
• Able to handle multi-tasks with strong problem-solving skills with a can-do attitude.
• Knowledge in wireframes, user journeys of various devices and UIUX is a plus.
• Creative, innovative and detail-minded.
• Knowledge in Agile, Scrum, Tableau is a plus.