Job Position

Responsible for the core function planning, iteration and implementation of the company’s TOC terminal (APP, brand line). Your work will directly affect user experience, business growth and cross-team collaboration efficiency. You need to break down abstract goals into executable product plans, and promote the smooth launch and effect verification of the plans with design, R&D, marketing and other teams.

Job Responsibilities

I. Product Management

1. Demand Insight & Product Planning
   • Independently responsible for demand analysis, business decomposition and product roadmap planning of user-side products (APP / Terminal).
   • Based on user research, market trends and competitor analysis, propose key product strategies that drive business growth.
2. Experience Optimization & User Journey Management
   • Continuously optimize user journey through user interviews, usability testing and behavioral data insights.
   • Lead the design of product version iterations to improve product usability, core conversion and retention performance.
3. Data-Driven Product Iteration
   • Establish and track core indicator systems (activity, retention, conversion, etc.).
   • Design and promote A/B testing, and continuously verify and iterate product plans based on data.
   • Analyze effects and iterate after launch; avoid “product management that ends at launch”.
4. Cross-Team Collaboration & Product Owner Role
   • Collaborate with design, R&D, testing, operations, brand and other teams to promote projects.
   • Make decisions and trade-offs among multiple opinions; avoid being a “demand transmitter” and take responsibility for results.
   • Effectively communicate project progress, risks and resources to ensure on-time and high-quality launch of versions.

II. Project Management

1. Project Planning & Rhythm Management
   • Formulate project schedules, milestones and risk plans to ensure high-quality delivery within the expected time.
   • Establish a transparent project tracking mechanism to improve cross-team information synchronization and expectation management.
2. Process Optimization & Execution Efficiency Improvement
   • Identify bottlenecks in existing processes of Terminal and brand project teams, and promote the optimization of collaboration processes (demand → review → execution → acceptance).
   • Introduce agile management methods to improve team response speed and delivery stability.
3. Risk Identification & Problem Closure
   • Proactively identify risk points affecting delivery (process, communication, personnel, technology, etc.).
   • Promote problem closure to ensure project blockages are traceable, measurable and reviewable.
4. Cross-Department Communication & Coordination
   • Maintain high-frequency communication with marketing, brand, design, development, BD and other departments to ensure information transparency and consistency.
   • Organize review and alignment meetings at key nodes to improve decision-making efficiency.

Job Requirements

1. More than 3 years of experience in internet product/project management, with experience in planning and implementing user-side products (APP).
2. Familiar with user research methodologies (interviews, usability testing, data analysis) and growth models (AARRR, North Star Metrics, etc.).
3. Ability to independently formulate complete product plans from demand to delivery, with clear product logic and structured thinking.
4. Strong cross-department promotion capabilities, and good at collaborating with marketing, operations, design, technology and other teams.
5. Ability to view products from a holistic perspective (not just single-point “demand forwarding”), with Owner awareness and result orientation.
6. Familiarity with agile development processes and project management tools is preferred.
7. Experience in brand-related projects or TOC business is preferred; experience in Terminal/trading products is highly desirable.

Bonus Points

• Experience in independently responsible for APP products from 0→1.
• Background in growth teams or user research.
• Experience in solving “organizational problems” such as opaque cross-team collaboration and chaotic processes.
• Experience in trading products or overseas user products.